Buy now, pay later platform Afterpay has launched a brand campaign, Pay Better, to help people understand the fundamental benefits of its platform.
The new campaign aims to shine a light on the way customers can take control of their finances by avoiding the fees and high interest rates associated with credit cards.
Recent data from consulting firm, Accenture, revealed that in 2020, users of the platform saved $110 million compared to what they would have paid making the same purchases with credit cards.
Additional data also revealed spending on buy now, pay later, is up 106% for 2020, with debit card spending increasing by 38% last year with it’s Millennials and Gen Z leading the charge.
“We are thrilled to be launching the new Pay Better campaign to our Australian customers," Afterpay VP marketing ANZ Andrew Balint says.
"Pay Better is an exciting evolution of our brand, as we shrug off the old world of finances and continue to push the industry forward by offering our millions of customers full control, access and fairness when it comes to how they pay.”
To kick off the campaign, Afterpay will launch its new Pay Better TV commercial in Australia on 8 June starring actress Rebel Wilson.
Using humorous metaphors, the Aussie superstar demonstrates why it's better to pay for things using your own money over time - versus racking up interest and revolving debt that comes with credit card payments.
“It was an honour to partner with Afterpay on its first ever global campaign because financial health has always been important to me," Wilson says.
"Paying better to me means paying in a way that benefits me, and also not paying any unnecessary fees or added extras. That’s exactly what Afterpay’s Pay Better campaign is empowering consumers to do.”
The campaign comes hot off the heels of last week’s inaugural Afterpay Australian Fashion Week.
Credits
Brand Marketing: Afterpay
Chief Marketing Officer: Geoff Seeley
Vice President Marketing ANZ: Andrew Balint
Brand Marketing Director, ANZ: Joel Moran
Marketing Campaign Manager, ANZ: Mikaela Wagner
Brand Marketing Executive, ANZ: Hugo Chapman
Brand Studio: Afterpay
VP Global Brand & Head of Creative: Melissa Hughes
Executive Creative Director: Jason Ambrose
Associate Creative Director: Jack Lagomarsino
Freelance Creative: Drew Vaughan
Associate Creative Director: Alf Seccombe
Executive Producer: Angelo Mazzamuto
Executive Producer: Jeanne St. Peter
Media: AKQA
Production: Biscuit Filmworks, LLC
Director: Aaron Stoller
Director of Photography: John Lynch
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Sean Moody
Producer: Mala Vasan
Editorial: Cabin Editing Company
Color: Company 3
Visual Effects & Finishing: Parliament VFX
Recording & Mixing: Formosa Group
Music Studio / Original Composition: CAYA
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