Glossy lifestyle quarterly Fin Magazine launches on Friday as part The Australian Financial Review.
Editor Matthew Drummond: “This magazine is a Financial Review take on matters of style. It draws upon our heritage in creating luxurious print products, including AFR Magazine and Life & Leisure, and has been shaped through insights into the types of content that best attract subscribers on afr.com.
"Digital readership data tells us that our subscribers are deeply engaged with lifestyle content that is exclusive and high quality.
“Fin Magazine will be lighter in tone and more visual than AFR Magazine, and will offer an authoritative take on all the things that Financial Review readers should spend their discretionary money on."
Nine client director, luxury & travel, Amanda Upton: “AFR Magazine has recorded its second year of double-digit growth in print readership. In the last year alone, print readership is up by an incredible 58 per cent to 452,000.
"This is driven by the high calibre of covers and quality editorial content embraced by our audience as well as the strategy to promote upcoming issues across afr.com. Fin Magazine will cement the Financial Review’s leading position with luxury advertisers. Its early commercial success speaks for itself around where the market is looking to invest.”
The print readership growth at AFR Magazine has been fuelled by strong growth across the Financial Review which increased its total print and digital audience by 9.4% to 3.5 million people in the year to the December quarter, according to the Total News readership survey run by Roy Morgan.
Each issue of Fin Magazine is themed around the season, and the May issue is themed for winter. The next issues will be published in August, October and March.
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