The Australian Financial Review (AFR) has introduced Highflyer magazine, aimed at the luxury travel market.
Helmed by the AFR’s travel editor, Fiona Carruthers, Highflyer is out today as a supplement insert in the March issue of AFR Magazine as well as on afr.com.
The annual 44-page in print will be regularly updated on afr.com, and seeks to make frequent fliers’ lives easier by curating a “one stop shop” guide to the front end of the plane.
The AFR has also welcomed back Rear Window’s Joe Aston as a guest columnist in Highflyer.
Amanda Upton, Nine Publishing’s head of luxury, says from a commercial standpoint as soon as Carruthers proposed the idea, she knew it would be an outstanding success.
"Knowing how well airline content resonates with our audience, there is an insatiable appetite for content about the pointy end of aviation and this magazine and digital collection will not disappoint,” she says.
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