The AFL and TGI Sport have established Lumen8 Media, which from 2025 will manage the commercial rights and sales program for match day LED signage at both Marvel Stadium and the Melbourne Cricket Ground (MCG).
Lumen8 Media will upgrade and increase the signage footprint at both stadiums by installing LED signage on level 3 of Marvel Stadium and both level 2A and level 4 at MCG.
This will result in the MCG having four levels of LED signage across the Shane Warne Stand.
Lumen8 Media will be led by Raefe Winstanley as CEO, as well as commercial media and signage specialist Natalia Cordeiro as commercial director. The duo have begun to build out the partnerships team and engage with brands.
Winstanley said Lumen8 Media’s proposition and content will give fans, partners and brands "the best fan experience for every moment".
TGI Sport is a global tech-led sports media agency headquarted in Melbourne focusing on technology, media rights, live production, content creation and talent management.
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