Junk food advertisments aimed at children make up 2.4% of food and beverage advertisments, according to the Australian Food and Grocery Council (AFGC).
The study found that 10 advertisments out of a total 410 food and beverage advertisements were junk food ads aimed at children during children's programming. The study examined a 92-day period in Adelaide, Brisbane, Melbourne, Perth and Sydney.
An AFGC spokesperson told AdNews the report aimed to dispel the idea that industry self-regulation does not work and to demonstrate the industry's Responsible Children's Marketing Initiative (RCMI) is effective.
However, the AFGC was not able to provide previous comparable figures to illustrate the impact of self-regulation.
The Australian Association of National Advertisers (AANA) has welcomed the report, chief executive Scott McClellan told AdNews it, "demonstrates the efficacy of the self-regulatory framework in providing leadership on advertising and marketing to children practices".
"AANA continues to encourage industry to advertise responsibly by adhering to the AANA Codes, and honouring their commitments to the RCMI and Quick Service Restaurant Initiative. Our members are dedicated to promoting consumption of their products in moderation and as a part of a healthy and balanced lifestyle," McClellan said.
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