AFFINITY
AFFINITY has won the advisory and media account for startup Posca Hydrate.
Posca Hydrate founder Ed Stening said AFFINITY was in a league its own in the media pitch, outshining some of the hottest media agencies in the country.
"They brought an unparalleled understanding of our business, our target audience, and innovative strategies to maximise growth both in the short and long term well beyond what we’d expect from a media agency – an incredible achievement given we hadn’t even launched," Stening said.
“Since their appointment, they’ve truly gone above and beyond to ensure our success. Working with a team that are a constant source of advice, have the courage as partners to challenge our thinking, and constantly look for ways to drive growth – they’re living their growth accelerator label.”
AFFINITY group CEO Luke Brown said this was a business the agency really wanted to partner with.
"Opportunities to partner with founders who are ambitious and open to listening and doing things differently don’t come around often," Brown said.
"The ingredients are all there: a unique product, genuine partnership and enormous potential.
“It’s a privilege working directly with Ed and Merrick, to play a pivotal role in accelerating the growth of their business and help turn their vision into reality. We respect the responsibility to grow sales and distribution beyond launch, and the team have already delivered outsized wins to ensure Posca becomes a household name."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.