Independent media and advertising agency, Affinity, has today announced an expansion to its leadership team, following a number of recent business wins.
The agency has appointed former DDB creative lead, Marcus Tesoriero, as creative director and former Edelman Digital’s head of production and Skye Lanser, as new director of digital projects. Both appointments are effective immediately.
Tesoriero has experience across Audi, Coca-Cola, Unilever, American Express and Telstra among others. He brings both traditional and digital experience to lead Affinity’s creative team.
Apart from DDB, Tesoriero has worked with a number of leading agencies including Ogilvy, The White Agency, AnalogFolk, Reborn and DT Digital.
Affinity expressed its excitement about having Tesoriero join the team: “We’re thrilled to have Marcus onboard. Not only is his experience and awards celebrated for creativity, but he’s also acclaimed for outstanding effectiveness.”
Lanser joins Affinity from Edelman Digital, where she launched award-winning projects for ABC, GE, Allergan, Fonterra and Australian Hearing. Prior to this, she managed teams in both integrated and digital agencies, including Havas, Ogilvy, DraftFCB, Tongue and Host, working with clients, such as Sony, Telstra, Amex, GE, Vodafone and Nestle.
Lanser said, “Even though the agency is in a huge growth phase, Affinity has a strong point of difference to other agencies offering a connected creative resolution at every consumer touchpoint on the path to purchase.”
Tesoriero and Lanser’s appointments complement a number of other senior hires in 2014 for Affinity, including Heath Jones, who joins from Possible as director of business management and Adam Shar as new director of group media and business intelligence.
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