Carmen Campbell and Billy Luu
Affinity has appointed Carmen Campbell group strategy lead and Billy Luu group media lead.
Campbell joins from Starcom
Affinity CEO Angela Smith said Campbell is a genuine triple threat.
"Not only is she a gun strategist with more than 20 years’ experience, but she’s worked at the highest levels in both media and creative to deliver growth for clients," Smith said.
"A seasoned researcher, Carmen’s commitment to understanding consumer behaviour using a broad skill set of data analysis or more traditional research methods is icing on the cake.”
Campbell said straight away she loved the cross-functional approach at Affinity.
"We’re working on some seriously groundbreaking products and thinking that is not only making huge impact for our clients but will revolutionise the way we think about media," Campbell said.
Luu joins from Howatson & Company.
Smith said Luu is a firebrand for the potential of media.
“His passion for bringing home outstanding outcomes for our client partners is exceeded only by his capabilities as a highly skilled practitioner across every possible permutation of media," Smith said.
Luu said it's such a great time to be joining Affinity.
"The team have built an offering leveraged to support ambitious businesses across all functions of marketing from advisory, creative, CX, data & tech and media," Luu said.
"I’m thrilled to be part of an award-winning team that dedicates itself to driving effective and provable business growth.”
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