Full-service agency Affinity has appointed Gavin Sommer general manager.
Sommer has more than 25 years of experience, most recently as Accenture Song's digital marketing director Sommer.
"My passion lies in empowering teams to achieve strategic transformation and drive sustainable business growth," Sommer said.
Affinity CEO Angela Smith said this year is looking positive.
“Our collective focus will be on breaking down the old/current paradigm of agencies being largely for ads and ‘colouring in’," Smith said.
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