De’Longhi Group has appointed Affinity to its $4 million Australian media account, following a competitive three-way pitch.
The Italian small appliance maker is more commonly known for its coffee machines but also owns the Kenwood and Braun household appliances brands.
Affinity will manage strategy and buying for the brands including media planning and buying across all media from TV to digital.
“Clearly data is a major talking point in any agency selection but for us, it is important to link that to innovative thinking. A demonstrated that their approach generates creative data solutions that will work," De’Longhi Group marketing director Raniero Miccoli says.
“We feel this approach, combined with Affinity's curiosity for our business and their cultural fit, makes them the ideal partner for us. We are looking forward to a fruitful working relationship.”
The two will commence working together, effective immediately.
“The team at De’Longhi expressed a desire in the pitch to do things differently and immediately started working collaboratively with us to approach their challenges in a different way," Affinity CEO Luke Brown says.
“We are privileged at the access to data, the transparency with results, and the open communication that De’ Longhi has entrusted with us. In an age of so-called disruption, there are many clients asking to be different but few who are allowed or brave enough to pursue genuinely new ways of tackling business problems.”
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