Stock exchange listed global advertising groups have been caught as investors flee markets in the wake of an escalating trade war started by US president Donald Trump.
Wall Street went on a wild ride Monday as Trump said he would add even more tariffs to goods from China. The market eventually closed just 1% down.
In Australia, the dollar has been sold down to 60 US cents, and senior commentators, including former Reserve Bank governor Bernie Fraser, have called for urgent action to bring down interest rates.
In the UK, WPP dropped 6.3% to 510.80 pence after losing 3.3% Friday.
M+C Saatchi lost 1.5% to close Monday at 160.50 pence, following a drop of 1.5% on Friday.
In Europe, market leader Publicis Groupe dropped 4.8% to close at 77.02 Euro, adding to a 4.3% fall on Friday.
In the US, Omnicom was down 1.5% to $US71.50 after losing 3.7% Friday.
IPG lost almost 1.9% to $US23.26, adding to the 3.5% drop on Friday.
Shares in Australian media companies fell sharply yesterday with market analysts expecting more pain today.
The local All Ordinaries index closed down 4.12% on Monday, recovering some ground after dipping around 6% in early trade. The index has lost 8.19% over five days.
At the close, Nine Entertainment was down 7% to $1.36 and Seven West Media 10% to 13.5 cents.
Radio broadcaster SCA dropped more than 7% to 60 cents a share and competitor ARN Media 2.8% to 58.5 cents.
Outdoor media player oOh! dipped 2.8% to $1.39.
Major media group News Corp was down 3.8% to $44.56.
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