Advertising management software management group ADvendio is to provide Cartology, the retail media businesses at the Woolworths Group, with systems to automate the management of campaigns, delivery data and associated financial processes.
Angus Dowie, ADvendio account manager: "At what is a very exciting time for retail media, the partnership with ADvendio will provide Cartology with a great platform for the ongoing growth the company is poised for. Our solutions will enable improved processes for Cartology’s internal teams and clients.”
Cartology’s Director of Operations, Chris Rutten: “With the breadth and growth of Cartology across Australia and New Zealand, and a sophisticated client base, we needed a solution which was capable of matching Cartology’s business needs and ambition while enhancing our client experience.
“After an extensive process, it became clear that ADvendio was best positioned to partner with Cartology due to their products, retail capabilities and their unique capacity and scale to manage our use-cases. We look forward to what the next few years will bring our partnership.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.