Adtech company InMobi has appointed Krista Thomas as senior vice president and global head of marketing for InMobi Marketing Cloud.
Thomas brings 20 years' experience in the media and marketing industries to InMobi.
“As InMobi builds toward its next phase of growth, we are thrilled to welcome Krista to the executive team as InMobi Marketing Cloud’s first global head of marketing,” says Abhay Singhal, co-founder of InMobi Group and CEO, InMobi Marketing Cloud.
“She will play an instrumental role in advancing our mission to drive real connections between brands and consumers through intelligent, mobile-first experiences.”
In her new role she is charged with expanding InMobi Marketing Cloud’s global awareness and influence, optimising customer acquisition, and launching innovative new solutions that leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth.
“InMobi Marketing Cloud has delivered steady growth around the world, extending its lead as a top three mobile advertising provider and the only one fully committed to transparency and an open media ecosystem,” Thomas says.
“Coming off of 2020, consumers time spent with mobile is up 20% to 4.2 hours per day – 8% more than Live TV – and corresponding media spend is up 26% to $240 billion. As vaccines continue to roll-out and doors reopen, businesses everywhere are seeking partners that can help them reengage and reignite their audiences to take or defend market share. InMobi is that partner, and now is the time.”
Previously, Thomas was SVP marketing for Amobee where she helped define the company’s TV-first strategy and relaunched the brand’s positioning and messaging in support of its CTV Allocator solution.
With the onset of COVID-19, Thomas was also a co-founder of the #AdTechCares consortium.
Now comprising more than 50 industry partners, including InMobi, #AdTechCares has launched three COVID-19 PSA campaigns to combat misinformation about the pandemic and vaccines, support fact-based journalism and affirm that Black lives matter around the world.
Thomas has also previously worked as SVP marketing for VideoAmp and VP product marketing for Rubicon Project (now Magnite) where she helped the company go public in 2014 and collaborated closely with InMobi to launch and drive the adoption of programmatic mobile and video advertising around the world.
Earlier, she rose through the ranks of eBay/Shopping.com, AOL Time Warner, and Thomson Reuters and helped launch startups including as Ad.ly, Quantcast, and Sean Parker’s Plaxo.
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