TotallyAwesome, Australia’s digital advertising network for kids, teens and families, has raised US$10M in seed funding.
The debt and equity raise comes from San Francisco-based Partners For Growth and Singapore's boutique investment growth advisory firm Yefira Group specialising in adtech investment consulting.
TotallyAwesome enables a youth-safe digital ecosystem by curating the largest supply of media inventory for brands to engage with more than 500 million monthly active under 18-users across APAC.
This new funding round will be used for product development to evolve its enterprise advertising platform, ramp up hiring across its sales, data science and machine learning teams, as well as exploring strategic mergers and acquisitions.
TotallyAwesome has quadrupled its revenue and increased its headcount by 200% over the last three financial years
Will Anstee, CEO of TotallyAwesome: “It gives me great confidence that 'Venture Capital for good' is gaining greater traction in our world at large and TotallyAwesome met that brief for both institutions.
"Additionally, the importance of cultural fit was at the top of my list when looking for both equity and debt partners. To this end, both PFG and the Yefira Group are a perfect match. Exciting times ahead.”
Karthi Sepulohniamm, managing director of Partners For Growth: “We are excited to have the opportunity to support TotallyAwesome’s growth today and over the coming years, as they deliver solutions to global brands to provide a safe environment for kids to interact with technology. "
George Kypraios, CEO, Yefira Group: "TotallyAwesome is exactly the type of client we want to be associated with, one that is pushing innovation in the right direction within the adtech /martech industry but most importantly with purpose at its heart. This is just the beginning. Watch this space.”
The investment marks the company’s second major announcement in recent weeks, having unveiled TotallyPlay.
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