Adtech Seedooh expands into Europe with ECN

Independent verification platform provider Seedooh has expanded its reach into Europe with Executive Channel Network (ECN). 

The integration with ECN, a Digital out-of-home (DOOH) office media publisher, will see the adtech company perform independent verification across all of ECN’s pan-European digital network of more than 530 locations in Germany, France and the UK.  

Seedooh provides independent, best-practice verification of campaign delivery, by automatically measuring and reporting every play, of every message, on every connected screen. This enables advertisers and their agencies to know with absolute certainty, exactly how their campaigns are being delivered in the real world, in near real time.

Founder and CEO of Seedooh Tom Richter, welcomed the decision by ECN to become the first European DOOH publisher to provide complete campaign transparency for all of its customers using the Seedooh platform. 

“Seedooh’s verification technology has been proven to be 100% accurate at market scale in Australia,” Mr Richter said. 

“ECN’s decision to enable our robust solution for their European advertisers, demonstrates true leadership in markets where DOOH verification has not traditionally been available at scale for advertisers. 

“Seedooh provides independent verification for most OOH campaigns in Australia and New Zealand, and we are delighted to expand into the European OOH market, adding ECN to our growing network of verified publishers globally.” 

Charles Parry-Okeden, global CEO of ECN, said: “Third Party independent DOOH campaign verification should be the minimum standard for any campaign, and Seedooh is a perfect solution for ECN given the increasing number of pan-European campaigns running across our network."