Adriatic Furniture, a family retail furniture business of nearly 50 years, has appointed The Faith Agency to provide a comprehensive marketing and advertising service for its retail store network and online business.
Lenny Catalano, group general manager at Adriatic Furniture, said the company has tried different models in recent years and enjoyed good success, but with a dynamic and changing marketplace, it felt that it was a good time for some fresh eyes and some fresh thinking.
“The market continues to evolve, and we are keen to grow our footprint and wanted to partner with an agency that could provide the expertise and services to build our network," he said.
The win follows several recent account gains for Faith who this year is celebrating its 20th anniversary.
Ben Crocker, account director at Faith, said Adriatic is an iconic brand in the Victorian marketplace.
"We are delighted to have the opportunity to work with them across all aspects of their business," said Crocker.
Faith will handle Adriatic’s retail campaigns, digital and media activities as well as several new development opportunities.
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