Adobe is introducing a mobile app for Adobe Analytics to provide a new way for senior leaders to experience the product.
Users will be provided a "real-time pulse" on what is happening in their business, with an ability to self-service.
The app will deliver a comprehensive view of customer journeys, from web and mobile, to in-store signals and call centres.
With the Adobe Analytics mobile app, analysts and data scientists can curate specific experiences with pre-built “scorecards.”
Executives can then get real-time access to standard metrics such as revenue, web traffic, or cart abandons.
Analysts can also create more robust scorecards that blend different channels together to provide a deeper view into the overall customer journey.
Users of the mobile app will be able to drill into any of the metrics contained within each scorecard and understand the context behind the numbers.
The charts and graphs that the analyst team pulls together are interactive and can be closely inspected, with simple configurations allowing users to see how trends fared over specific periods of time.
Additionally, AI powered features via Adobe Sensei, such as anomaly detection, are automatically applied to data in the app.
Users can be alerted when there are unexpected spikes or dips in metrics that the business cares about.
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