Adobe has appointed Lara Balazs CMO and executive vice president of global marketing, reporting to CEO Shantanu Narayen.
She previously served as CMO and GM, strategic partner group at financial software and services leader Intuit.
Balazs will lead the global marketing organisation responsible for Adobe’s brand, Adobe.com, the company’s industry-leading events, campaigns, communications, social media and its best-in-class media operations and marketing insights.
She was named on Forbes’ list of the World’s Most Influential CMOs.
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