Virtual reality, online video, social networks and Snapchat might all offer new digital technology platforms – but what remains at the heart of all new media is storytelling. That's what brands are all trying to do – the challenge is finding new ways to do it that resonate with consumers.
On day 2 of mLab, AdNews explored how these new platforms were helping brands tap into emotion to tell their brand stories. Watch the video to get a look at mLab and hear from Foxtel director of marketing operations and media, IAG GM of marketing and customer experience Jane Merrick and Kellogg marketing director Tamara Howe.
Mlab this year includes presentations from Unruly, Storyful, Snapchat, Twitter, InMobi, Celtra, and Yahoo7’s Tumblr.
Watch the video from Day 1. AdNews TV: Mlab shows the confronting future of media
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