More of Australia's top marketers had a glimpse of the future on Tuesday at GroupM's future tech event, mLab.
Paul McIntyre heard from Clive Stiff, chairman & CEO Unilever ANZ, Julian Croft, senior marketing manager ANZ at American Express, Natalie Waser, assistant brand manager at Kimberly-Clark and Kellogg's marketing chief John Broome.
Stiff said some of what he saw was definitely "applicable now" for Unilever, Amex's Croft said Facebook's scale and targeting techniques could not be ignored while Broome was left "like a kid in a lolly shop">
Take a look at what they made of mLab day two below.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.