Selling out is now deemed a “badge of honour”, says CEO of creative agency Bashful, Simon Bookallil.
Speaking at the Media Summit as part of a panel on celebrity networks, Bookallil explained how in his generation if you “sold out” it was over but now, "everyone wants to sell out."
What that means is that there is a huge opportunity for brands to join the conversation on social, by partnering with influencers.
But founder of Ministry of Talent and PR agency Sweaty Betty, Roxy Jacenko, said the key is making sure the values of the talent and brands match.
“It's all well and good to say: “Well this persons will do because they’re got a million followers', but if the million followers don't actually live the lifestyle of the brand, there is no point,” Jacenko said.
Speakers included:
- Roxy Jacenko, Director, Ministry of Talent
- Simon Bookallil, CEO, Bashful
- Georgie Summerhayes, CEO, BrandData
- Jill Birmingham, Senior Talent Manager, MAXMEDIALAB – MAX CONNECTORS
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