AdNews will reveal final agency rankings for 2014 on Friday (17 April).
The Top 10 Rankings for Advertising, Media, Digital and Direct agencies will be published in the April 17 issue of AdNews in print.
We will also be revealing the second annual Media Company Rankings, last year topped by MCN.
You can subscribe to the print edition here, or get it on Friday on iPad.
Recap the Round Two Rankings here where UM, Clems Melbourne and Leo Burnett Sydney did well, and the Round One Rankings here.
The AdNews Agency Rankings are based solely on awards results. They rank agencies not only by the awards they win for their work, but also by Awards for how well they run their agencies as businesses. By combining these aspects we believe we provide a more balanced way of assessing how agencies are performing.
Within each category there are two rankings. One is for awards for the best work in that field. The other is for awards won by the agency as a whole. These are the agency of the year awards run by AdNews, B&T, Mumbrella and Campaign Brief.
To arrive at a final ranking for each agency we combine the rankings, not the points, achieved in agency of the year awards and awards for work.
The rankings are released three times a year: Round 1 in July, Round 2 in November and Round 3 in April. Rounds 1 and 2 rank agencies by work points only. Round 3 is the culmination of award scores for the year.
For the full methodology of how the Rankings are calculated check out the Rankings page.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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