Welcome to the latest edition of the AdNews Podcast. We know the best part of our job is the conversations we get to have with the smartest people in the industry every day - so this is our way of sharing that with our audience.
The AdNews Podcast is sponsored by The Trade Desk, and produced for us by Nova Entertainment. This special edition was recorded live at our AdNews Live! Tackling Transparency event in June 2017. Listen to the podcast on iTunes.
This is second debate of the day, where we asked the panel to look at the issue of transparency in agency and client relationships.
In the first podcast from the event we asked the panel to debate four solutions to tackling transparency and discuss the murky digital ecosystem.
The suggestions were submitted by our panelists ahead of the event, and we asked our readers to vote on them.
In this session, moderated by AdNews journalist Arvind Hickman, you can hear from Programmatic Media's Stephen Wright, American Express' Ciaran Norris, Omnicom Media's Kristiaan Kroon, IAG's Ros Allison, Bohemia's Brett Dawson and Slingshot's Simon Rutherford. The panel discusses payment terms; disclosed and non-disclosed terms; discounts and profitability; the hidden layers of programmatic; channel planning decisions, the role of DSPs.
Listen to the podcast on iTunes - search for AdNews Podcast.
Don’t forget to check out other episodes of our Podcast here, and check out our next event The Media + Marketing Summit in Melbourne on 2 August where Holden GM of marketing Mark Harland will be giving the keynote address and brands including Mondelez, Carlton United Breweries and ANZ Bank will be on the stage. More information and tickets here.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.