In this month's AdNews Podcast, senior journalist Josh McDonnell sits down with Foxtel Media's (formerly MCN) Nev Hasan to explore the raft of new advertising opportunities launched by the sales house.
As director of advanced advertising, Hasan has been behind the launch of several new advertising products across the entire suite of Foxtel platforms.
He says the business is now in a better position to provide audiences with better cut through, despite the changes encouraging advertisers to reduce their ad-loads.
"From an advertiser perspective, when we minimise ad loads, we are hoping that clients are going to get better cut through. Less interruptions, more engagement and more lean in," Hasan says.
"The Q Break is a nice example of that, we are actually going to warn customers that they are about to see a short break, so they know it's coming, 12 seconds of ads, then straight back into the content they love. That's a pretty good trade off."
Hasan also details the conversations and processes that went on behind the scenes to create the new products, which also included seeking feedback from agencies, clients and channel partners.
In this episode, AdNews will also reveal its top stories for the month of September, covering topics including Kayo, DAN's Henry Tajer, the case of the ad agency and the support clown and our interview with DDB's Ben Welsh.
For the full details behind the advertising changes at Foxtel Media, check them out here and to access the AdNews Podcast on iTunes, head here or listen to it below on Acast.
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