In print this week we cast our eye over Cannes Lions and some of the lessons from this year’s programme, plus we take a look at the soulful side of search – an undervalued channel by all accounts, but one where the machine is becoming more in tune with human behaviour.
We sat down with Pandora founder Tim Westergren to talk about how the music platform is evolving to take on Apple and Spotify, and we take a look at the tactics of negativity in advertising.
The Works' Paul Swann and Rumble's Nancy Hartly give a critical evaluation of some recent creative work, and what the new Facebook algorithm means for content.
We also partnered with Carat to explore the world of brands in culture. Watch the video here and read it in print.
Pick up the 8 July issue of AdNews in print. You can subscribe here, download the digital version on desktop or mobile or get it on iPad.
Some nuggets from this week in print:
“The major lesson for marketers, is that we’ve all got to be more like Donald Trump.”
Adam Ferrier, Cummins&Partners, page 7
“Search is the ultimate personal assistant. It’s the only channel that delivers what users want in milliseconds.”
Graham Wilkinson, Columbus, page 11
“Chose the brand, choose the person, choose the mission, choose the mandate. Just believe in what you’re selling.”
David Droga, Droga5, page 26
“There is not enough intelligent data informing what works. You get whiplash always looking at the next new thing.”
Dr Byron Sharp, Ehrenberg Bass Institute, page 27
“Cannes is a mental mix of inspiration and a reminder of our role in creativity … but there’s no need for a senior marketer to go.” Adam ballesty, Diageo, page 27
Pick up the 8 July issue of AdNews in print. You can subscribe here, download the digital version on desktop or mobile or get it on iPad.
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