We really enjoyed this one. The final fortnightly edition of AdNews in print is a belter! We'll be bringing you our first monthly edition at the start of September. You can subscribe to receive it in print, and you can sign up to get digital version of it on desktop, Android or Apple devices via Zinio. You can also sign up to our newsletter for a daily round up of everything you need to know in the media and marketing industry.
Pick up this week's issue for an analysis of Pokémon Go and its trajectory as a platform for brands.
The Marketer - No matter which way you slice it, Domino’s is hungry for innovation.: We sat down with Domino's chief digital officer Michael Gillespie for The Marketer to talk about the pizza chain's evolution into a tech company.
In Creative Focus we asked indies and networks, why independent agencies didn't seem to have much presence at Cannes. Leo Burnett's Pete Bosikovski, The Works' Damian Pincus, Lavender's Ryan Stubna and Y&R's Phil McDonald weigh in.
Our Agenda features explore the demands of omnichannel and creating a seamless experience between online and offline, and the effectiveness of adopting trigger marketing in your email strategy. Email marketing may not be sexy, but it’s not dead either.
Plus there's all the regulars – In Opinion, Mindshare's Katie Rigg-Smith talks about the attention economy and Accenture's media lead Scott Dinsdale draws parallels between the adblocking issue and the problems the music industry faced with piracy.
In Off Brief M&C Saatchi's Andy Flemming goes overboard about ethics.
Creative Choice saw Sian Binder, head of art at Ogilvy and Sam Chappell, Associate CD at Saatchi & Saatchi review six recent ads.
You can subscribe to receive it in print, and you can sign up to get digital version of it on desktop, Android or Apple devices via Zinio. You can also sign up to our newsletter for a daily round up of everything you need to know in the media and marketing industry.
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