The winners of this year's AdNews Agency of the Year Awards have been revealed with Omnicom-owned agency OMD Australia crowned Agency of the Year.
OMD demonstrated the agency was the “whole package”. Despite being a large agency, OMD proved it is possible to achieve great results for new and existing clients without compromising on people and culture.
Not only did OMD take home the top award, but it was also crowned Media Agency of the Year and won awards for its McDonald’s campaign Macca’s Monopoly - Playing to Win!.
We received a record number of entries this year and continue to be blown away by the high calibre of work and the amazing initiatives agencies have in place.
In an AdNews first, the awards were hosted via a live stream to ensure we could still celebrate the best of adland safely during what has been an unprecedented year.
Special Group was another big winner on the day, taking out Independent Agency of the Year and several awards for its work with Uber Eats and Tourism New Zealand, while The Monkeys took home the coveted Creative Agency of the Year award.
AdNews would like to congratulate all the winners and finalists this year.
Here is the full winners list for this year’s AdNews Agency of the Year:
Small Agency of the Year - Network (Headcount Under 25)
Tribal Sydney
Small Agency of the Year - Independent (Headcount Under 25)
Jack Nimble
Production Company of the Year
Finch
Content Agency of the Year
Daresay
Digital Agency of the Year
Orchard
Creative Agency of the Year
The Monkeys
Small Budget Media Campaign of the Year
Ogilvy, KFC, Secret Menu
Social Media Campaign of the Year
Leo Burnett & Publicis Media, Samsung Electronics Australia, #SubtlySponsoredPost
Media Campaign of the Year
OMD Australia, McDonald’s Australia, Macca’s Monopoly - Playing to Win!
Best Use of Data in Media Planning
OMD Australia, McDonald’s Australia, Macca’s Monopoly - Playing to Win!
Innovation in Media Award
Adgile Media, Intelligent Content Recognition
Innovative Use of Media
Special Group Australia, Uber Eats, Australian Open Ambush
Best Use of Content
Special Group Australia, Uber Eats, Tonight, Kim & Shaz Will Be Eating
Brand Partnership Award
CHE Proximity, Sydney Children’s Hospitals Foundation, Curing Homesickness
Employer of the Year (Headcount Under 75)
The Royals
Employer of the Year (Headcount Over 75)
Initiative Australia
Independent Agency of the Year presented by NOVA Entertainment
Special Group Australia
Social Responsibility/Pro Bono Award
CHE Proximity, Sydney Children’s Hospitals Foundation, Curing Homesickness
Marketing Team of the Year
Heart Foundation
Emerging Leader presented by SpotX
Jason Maggs, Initiative Australia
Media Trading Team of the Year
PHD
Media Agency of the Year presented by PubMatic
OMD Australia
PR Agency of the Year
Eleven
Ad Campaign of the Year
Special Group, Tourism New Zealand, Good Morning World
State Campaign of the Year
SDWM, Transport Accident Commission, Towards Zero - Zero Jumper
AdNews Effectiveness Award presented by Google
BMF, ALDI Australia, Good Different: Questioning the Cult of Loyalty
Campaign Pivot of the Year
Digitas, Tourism Australia, Live From Aus
The Resilience Award presented by Outdoor Media Association
Host/Havas
AdNews Agency of the Year
OMD Australia
AdNews is delighted to partner with Google, PubMatic, Outdoor Media Association, SpotX, NOVA Entertainment, IVE and Adstream for the AdNews Agency of the Year. AdNews would also like to thank Andrew Sherman, founder and CEO of The Transition Coach, for offering the winner of the Emerging Leader award an Executive Coaching program of eight coaching sessions.
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