AdNews is proud to announce finalists for the AdNews Agency of The Year Awards.
This year, the judging lineup included over 80 CMOs and senior marketers across brands such as Coles, Westpac, Maserati, Amex, Myer, Suncorp, Mars Wrigley Australia, Afterpay and Tourism Australia.
AdNews publisher Assia Benmedjdoub said the esteemed judges were floored by the calibre of entries.
“The award submissions not only demonstrated the creative and strategic excellence of agencies and industry professionals this year – but tenacity and resilience in what was a challenging landscape to navigate.”
In line with current COVID-19 lockdown provisions, the awards will be repositioned to take place on February 4 at The Ivy, Sydney.
AdNews would like to thank this year’s presenting partner TikTok; supporting partners Amobee, Disney Advertising Sales, Google, Nova Entertainment, PubMatic, Seven, Captify and Twitch; and associate partners Adstream, IVE and TVSquared.
The finalists are:
Creative Agency of the Year
BMF
DDB Group Australia
Special
The Works
Media Agency of the Year – Presented by Pubmatic
Initiative
Kaimera
OMD Australia
Independent Agency of the Year – Presented by Amobee
Adhesive
G Squared
Jack Nimble
Special
The Royals
Small Agency of the Year (Headcount under 25)
Adhesive
Jack Nimble
Paper Moose
Digital Agency of the Year
Next&Co
Alley
G Squared
PR Agency of the Year
Adhesive
Aruga
Eleven
Thinkerbell
Content Agency of the Year
AnalogFolk
Daresay
Jack Nimble
Branding and Design Agency of the Year
The General Store
The Royals
Ad Campaign of the Year
BMF, The Great Fresh Food Migration, ALDI Australia
CHEP, Where babies come from, Genea
The Monkeys part of Accenture Interactive, Make Lamb, Not Walls, Meat & Livestock Australia
The Monkeys part of Accenture Interactive, When will she be right?, UN Women Australia
Media Campaign of the Year – Presented by Disney Advertising Sales
Clemenger BBDO, Pitvertising, Unilever
Initiative, Swintopia, Swinburne University of Technology
OMD Australia, Macca's Monopoly - Playing to WIN!, McDonald's
TBWA\Sydney and Mindshare, Play NZ, Tourism New Zealand
Small Budget Media Campaign of the Year (Less than $500,000)
Initiative, Swintopia, Swinburne University of Technology
MediaCom, Mask breath, MARS
Ogilvy Sydney, No Home Address, Whitelion
The Royals, Know Me, Wild Secrets
Social Media Campaign of the Year
HERO, #DeliveryDance, Menulog
Special, TIBE For Love, Uber Eats
TBWA\Sydney and Mindshare, Play NZ, Tourism New Zealand
The Monkeys part of Accenture Interactive, When will she be right?, UN Women Australia
Best Use of Data in Campaign Planning – Presented by Captify Technologies
Clemenger BBDO Melbourne and PHD Melbourne, GNBC InstaRadio, Carlton & United Breweries
Havas Sports & Entertainment (A division of Havas Media), The King. C Barbershop, Gillette
OMD Australia, Macca's Monopoly - Playing to WIN!, McDonald's
Best Use of Content
CHEP, Sloways, NRMA Insurance
Clemenger BBDO, Losing Lena, Code Like A Girl and Creatable
TBWA\Sydney, Play NZ, Tourism New Zealand
The Monkeys part of Accenture Interactive, When will she be right?, UN Women Australia
Brand Partnership Award
Clemenger BBDO, Losing Lena, Code Like A Girl and Creatable
Clemenger BBDO, Pitvertising, Unilever
Clemenger BBDO Melbourne with PHD and OMD, Let's Melbourne Again Initiative, 7-Eleven, AAMI; ANZ; AFL; Australia Post; BMW; Bupa; Carlton Draught; City of Melbourne; Coles; Committee for Melbourne; Crown Melbourne; La Trobe University; McDonald’s; Myer; NAB; Officeworks; Origin Energy; PwC; Slack; Tennis Australia and Village Cinemas
Thinkerbell, Climate Warriors, NRMA Insurance
Social Responsibility/Pro Bono Award
Clemenger BBDO, Losing Lena, Code Like A Girl and Creatable
Clemenger BBDO Melbourne with PHD and OMD, Let's Melbourne Again Initiative, 7-Eleven, AAMI; ANZ; AFL; Australia Post; BMW; Bupa; Carlton Draught; City of Melbourne; Coles; Committee for Melbourne; Crown Melbourne; La Trobe University; McDonald’s; Myer; NAB; Officeworks; Origin Energy; PwC; Slack; Tennis Australia and Village Cinemas
Ogilvy Sydney, No Home Address, Whitelion
The Monkeys part of Accenture Interactive, When will she be right?, UN Women Australia
Thinkerbell, The Purple Hive Project, Bega Foods
Diversity Award – Presented by TikTok
Clemenger BBDO, Losing Lena, Code Like A Girl and Creatable
Ogilvy Australia, Changing the Face
ThinkHQ
The Game Changer Award – Presented by Twitch
Clemenger BBDO, Losing Lena, Code Like A Girl and Creatable
Clemenger BBDO, Pitvertising, Unilever
HERO, Senior Constable Laurie Fox, Victorian Police
Ogilvy Sydney, No Home Address, Whitelion
Thinkerbell, The Purple Hive Project, Bega Foods
Emerging Leader of the Year
Adam Steward, Havas Media
Hannah Jones, Sparro
Jenni Hayward, MOOD,
Jonelle Lawrence, Clear Hayes Consulting
Mandie van der Merwe, M&C Saatchi
Minsun Collier, MediaCom
(NOTE: This year’s 20 Emerging Leaders list will be released in the September-October AdNews magazine.)
Employer of the Year (Headcount over 75)
BMF
DDB Group Australia
Initiative
Ogilvy Australia
OMD Australia
Employer of the Year (Headcount under 75)
GHO Sydney
Host/Havas
The Works
Marketing Team of the Year – Presented by Nova Entertainment
Primo Foods
KFC Australia
Tourism Australia
Volkswagen Australia Marketing Team
Media Trading Team of the Year – Presented by Seven
Avenue C, An all-star squad of investment and trading specialists
GroupM, Programmatic Trading Team
OMD, Omni-channel Trading Team of the Year
The AdNews Effectiveness Award – Presented by Google
HERO, Menulog slays the food delivery giant, Menulog
The Monkeys part of Accenture Interactive, How a NSW insurer became the "World's Most Effective Financial Services Brand", NRMA Insurance
The Monkeys part of Accenture Interactive, How liberating Aussies from beer sent Canadian Club sales "gangbusters", Beam Suntory
The Monkeys part of Accenture Interactive, How smashing border walls smashed records for Lamb, Meat & Livestock Australia
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