The AdNews Agency of the Year Award 2024 finalists have been revealed, following a double-digit increase in entries this year.
The awards were judged by senior marketers and CMOs from across Australia. Stay tuned for further coverage as we ask them to analyse the entries, categories and calibre of submissions.
The award winners will be announced at a long lunch ceremony February 20, 2025, at Doltone House, Sydney.
Purchase your tickets here before they sell out.
The finalists are:
Creative Agency of the Year - Sponsored by Bigdatr
BMF
Howatson+Company
Special Group
Thinkerbell
Media Agency of the Year - Sponsored by PubMatic
Atomic 212°
Nunn Media
OMD Australia
Spark Foundry
Zenith Media Australia
Independent Agency of the Year - Sponsored by NEXXEN
Emotive
Howatson+Company
Nunn Media
Special Group
Think HQ
Thinkerbell
Small Agency of the Year (Headcount under 25)
Assembled Media
Bullfrog
Rumble Strategic Creative
Supermassive
Digital Agency of the Year
Apparent
Orchard
Hello Social
Sparro by Brainlabs
WiredCo.
PR Agency of the Year
Eleven
Poem
Porter Novelli Australia
Supermassive
Thinkerbell
Ad Campaign of the Year - Sponsored by Quantcast
Go Big on the Little Things. BMF for ALDI Australia
The Shift 20 Initiative. Special Group for Dylan Alcott Foundation
Kia’s Getting a Ute. Innocean Australia for Kia Australia.
How uniting generations saw Lamb enjoy results for the ages. The Monkeys, Part of Accenture Song, for Meat and Livestock Australia.
This is Footy Country. The Monkeys, Part of Accenture Song, for Telstra.
Uber Eats - Get Almost Almost Anything 2.0. Special Group for Uber Australia.
Media Campaign of the Year - Sponsored by Pure Locations
Amazon - Delivering Seasonal Smiles, Initiative for amazon.com.au
NRMA Insurance x Bruce Highway. Initiative for IAG
Intuit QuickBooks Business Differently. Avenue C for Intuit QuickBooks
Oreo Twist, Lick, Digital. Wavemaker for Mondelēz International.
Telstra - Hello Christmas. OMD Australia for Telstra.
Small Budget Media Campaign of the Year (Less than $500,000)
Early Detection Saves Lives. Spark Foundry for Cancer Council Victoria.
Nobody Beats Dan Murphy’s on Great Value Vino. Carat for Dan Murphy’s.
Entering the Colour Era: How Taylor Swift and Dulux broke the media (channels). OMD Australia for DuluxGroup.
“Fisher Remix sends Bob Marley: ONE LOVE to Number 1”. Hello Social for Paramount Pictures.
RAC WA Helicopter Heroes. Initiative for RAC WA.
Social Media Campaign of the Year
England Bitter. The Monkeys, Part of Accenture Song for Carlton & United Breweries (CUB).
The Original Mouthful. DDB Sydney for McDonald’s Australia.
How uniting generations saw Lamb enjoy results for the ages. The Monkeys, Part of Accenture Song for Meat and Livestock Australia.
“Fisher Remix sends Bob Marley: ONE LOVE to Number 1”. Hello Social for Paramount Pictures.
Tourism Tasmania: Odd Jobs. HAVAS Red for Tourism Tasmania.
Best Use of Data in Campaign Planning
The Codral Cold & Flu Forecast. Publicis Groupe Australia for Codral, part of Kenvue.
Goodman Fielder- Wonder. Initiative for Goodman Fielder Pty Limited.
’Filling Empty Appointments with Smarter Budgets’ for Greencross Vets. Sparro by Brainlabs for Greencross Vets.
The Renewables Ad Engine. Hearts & Science for Opella Healthcare.
PetWatch. Howatson+Company for Petbarn.
Telstra’s Performance ValueEngine. OMD Australia for Telstra.
Best Use of Content
“Fisher Remix sends Bob Marley: ONE LOVE to Number 1”. Hello Social for Paramount Pictures.
THE ICONIC The Shop That Stops The Nation. WiredCo. For THE ICONIC.
TasmanAi. BMF for Tourism Tasmania.
Tourism Tasmania: Odd Jobs. HAVAS Red for Tourism Tasmania.
Brand Partnership Award
Telfast Disrupts its Way to #1. Hearts & Science for Opella.
“Fisher Remix sends Bob Marley: ONE LOVE to Number 1”. Hello Social for Paramount Pictures.
TOUCH. Howatson+Company for Mastercard.
NRMA Insurance – Beyond 3%. Initiative for NRMA Insurance.
The Shift 20 Initiative. Special Group for Dylan Alcott Foundation.
This is Footy Country. The Monkeys, Part of Accenture Song, for Telstra.
Social Responsibility/Pro Bono Award
The Power of Search – changing the story of suicide. Wavemaker for Black Dog Institute.
End the Trend - Cancer Council Australia and The Australian Government. Saatchi & Saatchi Australia for Cancer Council Australia and The Australian Government.
The Shift 20 Initiative. Special Group for Dylan Alcott Foundation.
Gotcha4Life – The Mental Fitness Gym. Initiative for Gotcha4Life.
The Internet[NET]vention. BCM Group / IVY PR for Livin.
Diversity & Inclusion Award
Howatson+Company - Touch
Publicis Groupe Australia - Be You
Special Group - The Shift 20 Initiative
Think HQ - A business built on good
The Game Changer Award
The Shift 20 Initiative. Special Group for Dylan Alcott Foundation.
Kia’s Getting a Ute. Innocean Australia for Kia Australia.
UNCLOUD. M&C Saatchi Group AUNZ for Minderoo Foundation.
Netflix: Bridgerton in Bowral. Organic Publicity on behalf of Netflix ANZ.
RooBadge. DDB Sydney for Volkswagen Australia
Best Use of AI and Technology
’Filling Empty Appointments with Smarter Budgets’ for Greencross Vets. Sparro by Brainlabs for Greencross Vets.
The Original Mouthful. DDB Sydney for McDonald’s Australia.
PetWatch. Howatson+Company for Petbarn.
Hello Christmas. OMD Create & The Monkeys, Part of Accenture Song. Telstra
RooBadge. DDB Sydney for Volkswagen Australia.
Employer of the Year (Headcount over 75)
BMF
Howatson+Company
Spark Foundry
Sparro by Brainlabs
Thinkerbell
Employer of the Year (Headcount under 75)
Cassette
Equality Media + Marketing
Half Dome
The Media Store
WiredCo.
Marketing Team of the Year - Sponsored by Boomtown
Australian Retirement Trust
Domain
Ubank
Uber Australia
Sales Team of the Year
JCDecaux Australia
Man of Many
News Corp Australia
The AdNews Effectiveness Award - Sponsored by Google
Shop ALDI First. BMF for ALDI Australia.
Maybelline New York. Wavemaker for L’Oreal.
How uniting generations saw Lamb enjoy results for the ages. The Monkeys, Part of Accenture Song for Meat and Livestock Australia.
How Michael Hill Rediscovered Its Romance. CHEP Network for Michael Hill Jeweller.
Hello Christmas. The Monkeys, Part of Accenture Song for Telstra.
Uber Eats - Get Almost Almost Anything 1.0 + 2.0. Special Group for Uber Australia
Thank you to
Supporting Partners:
Boomtown
bigdatr
NEXXEN
PubMatic
Pure Locations
Quantcast
Associate Partner:
OMA ( the Outdoor Media Association)
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.