AdNews Agency of the Year Awards 2024: Finalists Revealed

By AdNews | 6 November 2024
 

The AdNews Agency of the Year Award 2024 finalists have been revealed, following a double-digit increase in entries this year. 

The awards were judged by senior marketers and CMOs from across Australia. Stay tuned for further coverage as we ask them to analyse the entries, categories and calibre of submissions. 

The award winners will be announced at a long lunch ceremony February 20, 2025, at Doltone House, Sydney.

Purchase your tickets here before they sell out.

The finalists are:

Creative Agency of the Year - Sponsored by Bigdatr

BMF

Howatson+Company

Special Group

Thinkerbell

Media Agency of the Year - Sponsored by PubMatic

Atomic 212°

Nunn Media

OMD Australia

Spark Foundry

Zenith Media Australia

Independent Agency of the Year - Sponsored by NEXXEN

Emotive

Howatson+Company

Nunn Media

Special Group

Think HQ

Thinkerbell

Small Agency of the Year (Headcount under 25)

Assembled Media

Bullfrog

Rumble Strategic Creative

Supermassive

Digital Agency of the Year

Apparent

Orchard

Hello Social

Sparro by Brainlabs

WiredCo.

PR Agency of the Year

Eleven

Poem

Porter Novelli Australia

Supermassive

Thinkerbell

Ad Campaign of the Year - Sponsored by Quantcast

Go Big on the Little Things. BMF for ALDI Australia

The Shift 20 Initiative. Special Group for Dylan Alcott Foundation

Kia’s Getting a Ute. Innocean Australia and Advertising Associates for Kia Australia.

How uniting generations saw Lamb enjoy results for the ages. The Monkeys, Part of Accenture Song, for Meat and Livestock Australia.

This is Footy Country. The Monkeys, Part of Accenture Song, for Telstra.

Uber Eats - Get Almost Almost Anything 2.0. Special Group for Uber Australia.

Media Campaign of the Year - Sponsored by Pure Locations

Amazon - Delivering Seasonal Smiles, Initiative for amazon.com.au

NRMA Insurance x Bruce Highway. Initiative for IAG

Intuit QuickBooks Business Differently. Avenue C for Intuit QuickBooks

Oreo Twist, Lick, Digital. Wavemaker for Mondelēz International.

Telstra - Hello Christmas. OMD Australia for Telstra.

Small Budget Media Campaign of the Year (Less than $500,000)

Early Detection Saves Lives. Spark Foundry for Cancer Council Victoria.

Nobody Beats Dan Murphy’s on Great Value Vino. Carat for Dan Murphy’s.

Entering the Colour Era: How Taylor Swift and Dulux broke the media (channels). OMD Australia for DuluxGroup.

Fisher x Bob Marley: ONE LOVE - Hello Social for Paramount Pictures with Wavemaker.

RAC WA Helicopter Heroes. Initiative for RAC WA.

Social Media Campaign of the Year

England Bitter. The Monkeys, Part of Accenture Song for Carlton & United Breweries (CUB).

The Original Mouthful. DDB Sydney for McDonald’s Australia.

How uniting generations saw Lamb enjoy results for the ages. The Monkeys, Part of Accenture Song for Meat and Livestock Australia.

Fisher x Bob Marley: ONE LOVE - Hello Social for Paramount Pictures with Wavemaker.

Tourism Tasmania: Odd Jobs. HAVAS Red for Tourism Tasmania.

Best Use of Data in Campaign Planning

The Codral Cold & Flu Forecast. Team 21, Publicis Groupe Australia for Codral, part of Kenvue.

Goodman Fielder- Wonder. Initiative for Goodman Fielder Pty Limited.

’Filling Empty Appointments with Smarter Budgets’ for Greencross Vets. Sparro by Brainlabs for Greencross Vets.

The Renewables Ad Engine. Hearts & Science for Opella Healthcare.

PetWatch. Howatson+Company for Petbarn.

Telstra’s Performance ValueEngine. OMD Australia for Telstra.

Best Use of Content

Fisher x Bob Marley: ONE LOVE - Hello Social for Paramount Pictures with Wavemaker.

THE ICONIC The Shop That Stops The Nation. WiredCo. For THE ICONIC.

TasmanAi. BMF for Tourism Tasmania.

Tourism Tasmania: Odd Jobs. HAVAS Red for Tourism Tasmania.

Brand Partnership Award

Telfast Disrupts its Way to #1. Hearts & Science for Opella.

Fisher x Bob Marley: ONE LOVE - Hello Social for Paramount Pictures with Wavemaker.

TOUCH. Howatson+Company for Mastercard.

NRMA Insurance – Beyond 3%. Initiative for NRMA Insurance.

The Shift 20 Initiative. Special Group for Dylan Alcott Foundation.

This is Footy Country. The Monkeys, Part of Accenture Song, for Telstra.

Social Responsibility/Pro Bono Award

The Power of Search – changing the story of suicide. Wavemaker for Black Dog Institute.

End the Trend - Cancer Council Australia and The Australian Government. Publicis Groupe Power of One for Cancer Council Australia and The Australian Government.

The Shift 20 Initiative. Special Group for Dylan Alcott Foundation.

Gotcha4Life – The Mental Fitness Gym. Initiative for Gotcha4Life.

The Internet[NET]vention. BCM Group / IVY PR for Livin.

Diversity & Inclusion Award

Howatson+Company - Touch

Publicis Groupe Australia - Be You

Special Group - The Shift 20 Initiative

Think HQ - A business built on good

The Game Changer Award

The Shift 20 Initiative. Special Group for Dylan Alcott Foundation.

Kia’s Getting a Ute. Innocean Australia and Advertising Associates for Kia Australia.

UNCLOUD. M&C Saatchi Group AUNZ for Minderoo Foundation.

Netflix: Bridgerton in Bowral. Organic Publicity on behalf of Netflix ANZ.

RooBadge. DDB Sydney for Volkswagen Australia

Best Use of AI and Technology

’Filling Empty Appointments with Smarter Budgets’ for Greencross Vets. Sparro by Brainlabs for Greencross Vets.

The Original Mouthful. DDB Sydney for McDonald’s Australia.

PetWatch. Howatson+Company for Petbarn.

Hello Christmas. OMD Create & The Monkeys, Part of Accenture Song. Telstra

RooBadge. DDB Sydney for Volkswagen Australia.

Employer of the Year (Headcount over 75)

BMF

Howatson+Company

Spark Foundry

Sparro by Brainlabs

Thinkerbell

Employer of the Year (Headcount under 75)

Cassette

Equality Media + Marketing

Half Dome

The Media Store

WiredCo.

Marketing Team of the Year - Sponsored by Boomtown

Australian Retirement Trust

Domain

Ubank

Uber Australia

Sales Team of the Year

JCDecaux Australia

Man of Many

News Corp Australia

Pinterest

The AdNews Effectiveness Award - Sponsored by Google

Shop ALDI First. BMF for ALDI Australia.

Maybelline New York. Wavemaker for L’Oreal.

How uniting generations saw Lamb enjoy results for the ages. The Monkeys, Part of Accenture Song for Meat and Livestock Australia. 

How Michael Hill Rediscovered Its Romance. CHEP Network for Michael Hill Jeweller.

Hello Christmas. The Monkeys, Part of Accenture Song for Telstra.

Uber Eats - Get Almost Almost Anything 1.0 + 2.0. Special Group for Uber Australia

Thank you to

Supporting Partners:

Boomtown

bigdatr

Google

NEXXEN

PubMatic

Pure Locations

Quantcast

Associate Partner:
OMA ( the Outdoor Media Association)

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