The AdNews Agency of the Year Award 2022 finalists have been revealed.
The awards, with TikTok as presenting partner, were judged by 80 senior marketers and CMOs this year. The winners will be announced February 23, 2023, at The Ivy Ballroom, Sydney. Purchase your tickets here.
The finalists are:
A. Creative Agency of the Year
The Royals
BMF Australia
Special Australia
Thinkerbell
The Monkeys Australia, part of Accenture Song
B. Media Agency of the Year – Sponsored by PubMatic
This Is Flow
Initiative
Hatched
Half Dome
C. Independent Agency of the Year – Sponsored by Amobee
The Royals
Match & Wood
Emotive
Howatson+Company
Thinkerbell
D. Small Agency of the Year (Headcount under 25)
Noisy Beast
This Is Flow
Match & Wood
Jack Nimble
Equality Media + Marketing
E. Digital Agency of the Year – Sponsored by Foxtel Media
CHEP Network
WiredCo.
Digital Minds Group
Apparent
F. PR Agency of the Year
One Green Bean
Red Havas
Eleven
Ogilvy PR
Adhesive Public Relations
G. Content Agency of the Year – Sponsored by Little Dot Studios
WiredCo.
Jack Nimble
H. Ad Campaign of the Year - Sponsored by Quantcast
Howatson+Company, for Matilda Bay Brewery, Rejected Ales
Special Australia, for Uber Eats, Grey Wiggle
Host/Havas, for The Australian Federal Police, Crime Interrupted
The Monkeys, part of Accenture Song, for Meat & Livestock Australia, The Lost Country of the Pacific
BMF, for ALDI Australia, You Can't Overcook Christmas
I. Media Campaign of the Year - Sponsored by Samsung Ads
Initiative, for NRMA, A Fire Inside
HERO, for Menulog, State of Origin SNACKDOWN!
OMD & Leo Burnett, for Suncorp, One House
PHD Australia, for Volkswagen, The Golf Ad Break Championship
J. Small Budget Media Campaign of the Year (Less than $500,000) – Sponsored by Audience360
OMD & Ogilvy, for Suncorp, AAMI Rest Towns
Howatson+Company with PHD, for Matilda Bay Brewery, Rejected Ales
Host/Havas, for The Australian Federal Police, Crime Interrupted
K. Social Media Campaign of the Year
Special Australia, for BONDS, Cheer Bleeders
Host/Havas, for The Australian Federal Police, Crime Interrupted
WiredCo., for Pizza Hut Australia, Pizzas for Podiums
The Monkeys, part of Accenture Song, for UN Women Australia, Empower Moves
L. Best Use of Data in Campaign Planning - Sponsored by Captify
PHD Australia, for Virgin Australia, Real Time Routes
OMD, for McDonald's, Macca's Monopoly - Game On!
Foundation Australia, for Sanofi Consumer Healthcare, Easing Hayfever Suffering through Innovative Use of Data and Predictive Models
Involved Media, for O'Brien, Using Data to Make O-O-O-O’Brien Famous for Electrical & Plumbing
M. Best use of Content - Sponsored by ACM
CHEP Network, for Samsung, Performance Enhancing Music
The Hallway, for Gotcha4Life Foundation, Boys Do Cry
OMD, for McDonald's, Macca's Famous Orders with The Kid LAROI
Jack Nimble and Wavemaker for Netflix Australia, Stranger Things meets Bondi Rescue
Jack Nimble, for Gumtree Australia, Meet the Flippers
N. Brand Partnership Award
CHEP Network, for Samsung, Walk the Night
CHEP Network, for Samsung, Performance Enhancing Music
Special Australia, for Uber Eats, Choose Your Own AO
Thinkerbell, for Lion, XXXX Postcodes Of Origin
Emotive, for Modibodi, EMBODIED #PostpartumUnfiltered
O. Social Responsibility/Pro Bono Award
The Hallway, for Gotcha4Life, Boys Do Cry
Dentsu Creative, for Charles Sturt University, Subject Zero
The Monkeys, part of Accenture Song, for UN Women Australia, Empower Moves
BMF, for Australians for Mental Health, Holding out for Help
P. Diversity Award – Sponsored by TikTok
Think HQ
Initiative, Forgotten Upfronts
Innocean, Fck the Cupcakes, Be the Change
Q. The Game Changer Award - Sponsored by Twitch
CHEP Network, for Samsung, Performance Enhancing Music
CHEP Network, for 7-Eleven, Coffee Scrub
Hello Social, for Uber Eats, "Rave2Save Indian Home Diner" - Driving preference via cultural innovation
HERO, for Menulog, State of Origin SNACKDOWN!
Host/Havas, for The Australian Federal Police, Crime Interrupted
R. Emerging Leader of the Year - Sponsored by Vistar Media
Elyse Foley, Initiative
Michaela Drewe, Spark Foundry
Elliott Eldridge, Mindshare
Jonathan Henshaw, Ryvalmedia
Charlie Newton, JCDecaux
Charles Dangibeaud, GroupM
S. Employer of the Year (Headcount over 75)
BMF Australia
Initiative
PHD Australia
T. Employer of the Year (Headcount under 75
This Is Flow
Adhesive Public Relations
Equality Media + Marketing
U. Marketing Team of the Year - Sponsored by Nova Entertainment
Koala Furniture
Australian Super
Uber
Origin Energy
V. Media Trading Team of the Year - Sponsored by SEVEN
Initiative
Starcom HX Partnerships Team
MediaCom Marketplace
W. The AdNews Effectiveness Award – Sponsored by Google
BMF, for Department of Social Services, UnMute Yourself
Dentsu Creative, for Garvan Institute of Medical Research, Disease Dilemmas
Special Australia, for Uber Eats, Grey Wiggle
BMF, for ALDI Australia, You Can't Overcook Christmas
ADNEWS AGENCY OF THE YEAR – Sponsored by TikTok
Thank you to our sponsors: Presenting Partner TikTok, and Supporting Partners ACM, AMOBEE, Audience360, Captify, FOXTEL Media, Google, Little Dot Studios, NOVA Entertainment, PubMatic, Quantcast, SEVEN, SAMSUNG Ads, Twitch, Vistar Media. Associate Partner Extreme Reach
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