Full-service media and advertising agency Admosis Media Group has appointed Rob Patterson as its first GM.
Patterson will be responsible for growing the agency’s client roster and team, nurturing client campaigns and supporting co-founders Dan Copsey and Adam Ennis in overseeing the day-to-day running of the business.
He joins after seven years at branding and content agency Willow & Blake, where he was GM working with clients such as BMW, Asahi and Bras N Things, as well as dozens of smaller brands across Australia and the US.
Prior to Willow and Blake, Patterson made the shift from accounting at Deloitte to the world of advertising at Clemenger BBDO and McCann Melbourne, working on campaigns for The University of Melbourne, Seeing Eye Dogs Australia and VB.
Copsey said he has known Patterson for a number of years and he has always been impressed by his drive and knowledge of the industry.
"Like Adam and I, Rob is passionate about developing high quality campaigns that drive real business growth for brands, which made him the obvious choice for the role," he said.
"His experience across both larger and mid-sizes agencies, combined with his dedication and passion, will no doubt help accelerate our growth trajectory as we’re working towards expanding our footprint.”
Patterson said he has been very fortunate in my career to work with some extremely talented people and he's thrilled to be linking up with Copsey, Ennis and the wider team.
"We’ve all heard about clients’ budgets being increasingly stretched but I’ve found their most scarce resource to be their time Many are looking to consolidate their agency roster without impacting the quality of work," he said.
"As a full service agency, Admosis Media Group prides itself on being incredibly agile as well as delivering strong ROI for clients. My goal as GM is to ensure that Admosis delivers relevant, creative and effective campaigns for the brands it works with.”
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