Frank Digital Sydney digital account manager Luke Haddrick will stand alongside 13 other bachelors in a bid to win Sam Frost's heart in the first series of Ten's The Bachelorette.
Haddrick has worked at Frank Digital since July this year and previously held roles at Brand Department, Dell, The Australian Red Cross Blood Service and Publicis Mojo.
But in his latest role – as a contestant on The Bachelorette – Haddrick will compete against bachelors from all walks of life, including a professional football player, international model, financial consultant and professional abseiler.
Frost was the winner of the second season of The Bachelor, but came to national attention after Bachelor Blake Garvey left her for a fellow contestant.
Speaking to her role on the first season of the Bachelorette, Frost said: “I want to find a man who will love me for everything I am, and everything I'm not. I feel very blessed that these guys are willing to be vulnerable and put themselves out there for me.”
Ad land also had one of its own in the current season of The Bachelor, with former BWM staffer Emily Simms leading the line-up of eligible bachelorettes who were hoping to win the heart of Tasmanian bachelor Sam Woods.
Simms also previously worked at Edge Loyalty and JB Hifi in account and events roles.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.