The Association for Data-Driven Marketing and Advertising (ADMA) has appointed ex-Inivio director of client engagement Richard Harris to the role of commercial director as it flags expansion into new sectors and markets.
Harris will be responsible for driving the organisation into new sectors and regions, while also overseeing the membership, education, and partnership divisions of the association.
ADMA CEO Jodie Sangster said poaching someone from the industry would help the organisation grow its links with the industry.
“Having Richard at ADMA is a strategic step,” Sangster said. “It’s essential to have someone from the industry leading us in this new direction.”
She told AdNews this morning that ADMA would now look to broaden its reach from its traditional base of financial services, insurance, and retail to target sectors such as FMCG and pharmaceutical.
“We're find that we're now a lot more relevant to new sectors as marketing starts to go in that direction,so we want to make sure we're there in market talking to those sectors, and Richard will help with that,” Sangster said.
She also flagged a potential expansion of its education program internationally, particularly into the Asia-Pacific region.
Harris is joining ADMA from Inivio, which is the marketing division of VEDA, where he was director of client engagement for three and a half years.
Prior to Inivio, he worked at Acxiom Australia for five years as a senior consultant where he was responsible for new business development and sales support within the NSW team.
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