ADMA has welcomed some newcomers to its board with Droga5 executive creative director Steve Coll joining the ranks as director, and eBay senior director of marketing and advertising sales Steve Brennen taking over as chair.
Coll's appointment is in line with ADMA's desire to bring more creative input to its activities in recognition that the formerly disparate disciplines of data and creative are coming ever closer toegehter.
Brennan who replaces Karen Ganschow, General Manager-CRM and Digital, Westpac, will take on a two-year term, from today. Ganshow will remain on the Board for a further two years as Past Chair.
Tony Davis is stepping down from the board, after nearly 10 years. Stephanie Tully, chief marketing officer of Qantas Loyalty, is also stepping up as vice chair of the board, and David Bowie, SAS Australia and New Zealand CEO, becomes Treasurer.
“It’s our aim to ensure the ADMA Board of Directors is fully representative of the growing marketing, media and advertising industry. We want to make sure we have experts in fields like data, content, creativity, technology and customer experience at the table. The appointments of Steve Brennen as chair and Steve Coll as a director reflect this mandate, whilst maintaining the highest standards of governance and leadership,” said Jodie Sangster, ADMA CEO.
“We’re delighted to have Steve Brennen take the Chair’s role. He brings exceptional experience in marketing, advertising and e-commerce, and is the right person to lead ADMA into the next phase of our data-driven remit. eBay is very much a data-driven, digitally savvy disruptor and innovator. We are looking forward to the perspective Steve will provide relating to strategy, as we sharpen our focus on delivering value for members through events, education and thought leadership,” she added.
Coll will spearhead an initiative to develop better copywriting skills in the industry, after its last awards programme ADMA did not hand out any awards for copywriting, feeling that there was simply not enough quality in the entrants.
ADMA is also forming a standalone State Branch Board Advisory Committee formed of the five ADMA state branch chairs, Julie Dormand, MercerBell (NSW); Neil Jorgensen, Signet (Qld); Jason Neave, The Distillery (SA); Craig Wallis, RDI Marketing (VIC), and Tristan Berentzen, Synergy (WA).
The 2014-15 ADMA board comprises:
Steve Brennen, Senior Director-Marketing and Advertising Sales, eBay Australia and New Zealand (Chair)
Karen Ganschow, General Manager, CRM and Digital, Westpac (Past Chair)
Jodie Sangster, CEO and Company Secretary, ADMA
Stephanie Tully, Chief Marketing Officer, Qantas Loyalty (Vice Chair)
David Bowie, CEO, SAS Australia and New Zealand (Treasurer)
Emily Amos, General Manager-Marketplace, Woolworths
Steve Coll, Executive Creative Director, Droga5 Australia
Andy Pontin, CEO, Clemenger BBDO Sydney
Lucinda Barlow, Head of Marketing, Google Australia and New Zealand
Chantal Walker, Chief Marketing Officer, Foxtel
Leigh Terry, CEO-Australia and New Zealand, Omnicom Media Group
Damian Eales, Group Executive-Marketing, News Corp Australia
Jason Juma-Ross, Lead Partner-Digital Intelligence, PwC Australia.
For more news:
Australian marketers on right data track but still barriers
ADMA launches CMO networking club
MCN and Quantium strike data deal
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