The Association for Data-Driven Marketing and Advertising (ADMA) has appointed regulatory specialist Rob Nicholls to the role of manager, regulatory and policy.
Nicholls will work with Sarla Fernando, director of regulatory and advocacy, on policy and regulatory issues related to data governance and data-driven marketing.
He will also work closely with government stakeholders to promote responsible and effective data use for marketing, while ensuring ADMA’s members are well-prepared for the evolving regulatory landscape.
Nicholls brings more than 40 years of experience in competition, regulation, and governance to this role. He has previously held roles at the Australian Competition and Consumer Commission (ACCC), Webb Henderson, and Gilbert + Tobin, and is an accredited mediator with a PhD and MA from the University of New South Wales (UNSW).
He has also advised regulators, governments, and the regulated sector both in Australia and internationally as well as leading academic research focused on the intersection of technology and regulation.
"We’re excited to welcome Rob to our team. His extensive regulatory expertise makes him a great fit for this role, especially as the marketing industry faces some huge regulatory changes, including the biggest overhaul the Privacy Act has seen," Fernando said.
"This reform will have a wide-ranging ripple effect and Rob’s exceptional regulatory and privacy knowledge make him a fantastic voice to Government for the marketing industry, and will also help ADMA members adapt to the changed landscape.”
Nicholls said he's honoured to be joining ADMA and working alongside Fernando, Andrea Martens, and the wider team who have shown leadership in this space over the past few years.
"I’m eager to leverage my expertise to help marketing practitioners adapt to the upcoming changes and create more sustainable practices which serve the needs of consumers and business alike."
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