Sarah Waladan
The association for Data-Driven Marketing and Advertising (ADMA) has appointed Sarah Waladan head of regulatory and advocacy.
Waladan brings two decades of experience in communications law and public policy, her expertise covering areas including privacy, copyright, online safety and content regulation. Most recently, she served as director of policy and regulatory affairs at the Interactive Advertising Bureau (IAB).
Waladan will now lead ADMA’s advocacy and regulatory initiatives.
She takes over from Sarla Fernando, who has moved to a customer communications advisory role at the Commonwealth Bank and will remain a member of the ADMA Regulatory and Advocacy Working Group (ARAWG).
ADMA CEO Andrea Martens said the association is delighted to welcome Waladan.
"As we double-down on our commitment to supporting marketers through the challenges of privacy reform and the rapid evolution of data regulation," Martens said.
“With Sarah’s leadership we’re strengthening our advocacy efforts to not only address immediate regulatory changes but also help marketers build trust and drive responsible innovation."
Waladan said she is very excited to be joining such a high calibre team of industry leaders during a time of significant regulatory upheaval and technological change.
"With growing regulatory demands and heightened consumer expectations reshaping the industry’s practices, including in areas such as Privacy and AI, this role provides an opportunity to steer the industry through these challenges, and to deliver value for both businesses and their audiences," Waladan said.
Waladan will lead ADMA’s regulatory team, which includes Dr Rob Nicholls, regulatory and policy manager. The team is further supported by Peter Leonard, Chair of ADMA’s Australian Regulatory and Advocacy Working Group (ARAWG). Together, they are focused on shaping policy and championing responsible marketing practices to support industry growth and consumer trust.
She will commence her new role on January 13 2025.
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