The Association for Data-Driven Marketing and Advertising (ADMA) has appointed industry heavyweights to its advisory committee.
Leading marketers and business leaders from Suncorp, Optus, Tourism Australia, Qantas, THE ICONIC, MacMORGAN and MediaBrands join the existing committee members from Zip Money, HiPages, Coles and Facebook.
“As strange as 2020 was due to COVID-19, it was also a marketing litmus test,” says ADMA CEO Andrea Martens.
“A litmus test for growth focus, data-led decisions, creativity that reached deep into the customer psyche and an in-depth understanding of the implication of structural, regulatory and market changes.”
The new members of the ADMA Advisory Committee include: Mim Haysom, General Manager Marketing Suncorp; Mel Hopkins, CMO Optus; Susan Coghill, CMO Tourism Australia; Mark Coad, CEO MediaBrands Australia, Alexander Meyer; CMO THE ICONIC; Jo Boundy CMO Qantas; David Morgan, Principal MacMorgan.
Mim Haysom: “I’m so pleased to join the ADMA Advisory Board to work alongside Andrea, Steve and the fantastic team they have brought together. The role and the opportunity for ADMA to lead the industry on building marketers’ capabilities, and to provide thought leadership and advocacy around the fast moving regulatory changes impacting us all is both exciting, and critical to the future sustainability of our industry.”
Mel Hopkins: “The acceleration of regulation, digital evolution and the role of marketing in organisations evolving quickly, ADMA will play a critical role in ensuring we stay ahead of the curve. The blend of creativity and data driven marketing has never been more crucial.”
They join the existing ADMA advisory team of Chair Steve Brennen CEO Zip, Stuart Tucker CCO HiPages, Roger Sniezek CIO Coles, Paul McCrory, Group Industry Director Facebook, and Trisca Scott- Branagan, CMO ANZ.
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