The Australian Recording Industry Association (ARIA) is bringing back the ARIA Award for Best Use of Australian Music in Advertising for a second year.
The award will be handed out for two categories again: up to and over two minutes in duration.
The announcement was made during a ceremony where ARIA CEO Annabelle Herd presented the inaugural winner of the ARIA Award for Best Use of an Australian Recording in an Advertisement (over two minutes): Innocean Australia and Australian Marine Conservation Society, for Voice of the Sea campaign featuring music by John Williamson.
The winners of the two minutes or less category last year was 72andSunny with Campfire X for Google Helping You Help Others with music from Baker Boy.
This year the winners will be determined by an expanded judging academy, which will function similar to those that select other ARIA Awards. Applications for the academy, which will comprise advertising and music sync experts, are open now.
Herd said ARIA is thrilled to welcome back a very important strategic addition to last year’s ARIA Awards and continue to celebrate the pivotal role advertising and the broader media and marketing industry can play in spotlighting Australian talent and creativity, especially when it concerns the outstanding musical talent on Australian shores.
“Musicians and advertisers both have a critical role in telling our nation’s stories and defining our culture, we’re looking forward to continuing to promote and expand this important award category and welcome all applicants for the judging academy," she said.
The new ARIA Awards for Best Use of an Australian Recording in an Advertisement were launched in 2022, as part of Our Soundtrack Our Ads,: a joint initiative between Our Soundtrack Our Stories and M&C Saatchi Sport & Entertainment. It is an extension of the existing Our Soundtrack Our Stories, launched in 2021 to promote the use of Australian music across the local business and media landscape.
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