Melbourne based independent media agency Adholics, launched in 2020, has grown to reach more than $10 million in billings after winning a series of pitches.
Adholics will manage the media strategy, planning and buying for global brands Gallagher, Odoo and InDriver as well as local brands Pana Organic, NobleOak and Block Earner.
Pana Organic marketing manager Amy McNeill, said: “Both our organisations have a proud history of supporting local businesses and Jake and the team have the capability, passion and operating model that suits our business.”
Block Earner CEO and co-founder, Charlie Kararboga, said: “As a new entrant to the Australian market, Block Earner needed to launch with impact and scale - the strategic plan developed by Adholics was executed with great success and we have been impressed by their approach to help us unlock the future of finance.”
Adholics agency director, Jake O’Donnell, said: “Our new clients are ambitious and performance focused who are creating disruption and positive change in their respective categories.”
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