Adelaide 500 creative pitch

Ashley Regan
By Ashley Regan | 6 November 2024
 
Credit: Eugene Tkachenko via Unsplash

The SA Motor Sport Board (SAMSB) is seeking a request for quotation for creative agency services, AdNews can reveal.

The contract includes interstate and local marketing campaigns for the annual motor racing event for Supercars Adelaide 500.

The incumbent agency is independent Showpony.

Applications will be assessed on the supplier's experience in delivering similar ad campaigns and knowledge of motorsports.

Applications close 3pm November 8 and shortlisted agencies will be contacted November 12.

Stage two presentations will be held in mid December, with the winner announced in January.

The contract, starting March 2025, is an initial two years plan with an option for an additional one year.

Last year’s campaign 'ALL IN' targeted motorsport fans and the commitment they seek from teams and drivers.

“ALL IN is more than just a campaign tagline," South Australian Motor Sport board chief executive Mark Warren said.

"As a state, we go ALL IN to convert the city into one of the world’s best street circuits, to deliver a world-class motorsport event, with the world’s best entertainers,"

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