Adcore wins Candlefox account for SEM and programmatic

Education marketplace Candlefox has appointed Adcore Australia to lead its SEM and programmatic channels following a competitive pitch.  

Sarah-Jane McQueen, CMO of Candlefox – which ownsTafeCourses.com.au, Training.com.au - said: "We are delighted to be partnering with Adcore on our paid digital marketing.  

“The team approached the pitch with enthusiasm, care and focus, demonstrating how they understood our brief and could add value to our business at multiple levels. I have every confidence that we’ll achieve great things together!" 

Commercial director of Adcore Australia, Rob Reynolds said: “We are thrilled and feel privileged that Adcore Australia has been selected by Candlefox for the global management of its SEM and programmatic advertising activities. 

“Candlefox plays an invaluable role assisting a wide variety of educational programs and institutions in their efforts to maximize student enrolment and participation. Furthermore, we absolutely loved the culture and ethos of the team at Candlefox and look forward to a long and rewarding partnership together. 

“We also believe Adcore’s proven expertise in profit-focussed marketing combined with our digital marketing technology will provide the ideal solution for Candlefox to effectively and efficiently reach the right global audiences for its client institutions.” 

The Candlefox appointment follows Adcore’s recent wins of Best & Less, B2B marketplace Tradesquare, Global Retail Brands, and Petal & Pup.