Adcore has been appointed performance marketing agency to launch sports retailer SportsDirect.com in ANZ.
The agency will lead the digital marketing strategy across various online channels, including Google, Meta, MSFT, and more.
Sports Direct is a part of retail company Fraser’s Group, owner of House of Fraser’s, USC and more in the UK.
Adcore chief digital officer Ronit Moll said the agency is delighted to bring in a brand like Sports Direct into its portfolio to join alongside Ozsale (also a part of Fraser’s Group) who it has been working with for nearly half a decade.
"Both Adcore and Sports Direct are keenly aware of the vision and destination ahead; and we are incredibly focussed on increasing market share and brand resonance, and ultimately.. providing Australians with more choice, a huge range, and more competitive offers when it comes to sports apparel and accessories!" she said.
Sports Direct spokesperson and Ozsale CFO Nitin Bajaj said partnering with Adcore marks an exciting chapter for Sports Direct.
"We look forward to leveraging Adcore's expertise coupled with their technologies to strengthen our brand presence and further drive our ambitious growth goals," he said.
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