Magnite has appointed Priyanka Bajaj head of demand facilitation in Asia, responsible for building and leading the Magnite Demand Facilitation team in the region.
Bajaj will focus on developing and growing key strategic demand-side relationships with media agencies, DSPs and buyers in Asia and driving accelerated growth.
Bajaj joins Magnite from AdColony (a Digital Turbine company), where she was instrumental in building APAC brand sales.
She brings more than 15 years of experience as a digital specialist in marketing and technology, having previously held regional sales director roles at companies including Snakk Media and Smaato, leading the strategic direction and business development.
Gavin Buxton, managing director of Asia at Magnite said: “We are excited to have Priyanka join our team here in Asia.
“Her impressive breadth of experience and industry relationships will be critical in accelerating our growth to build key buyer relationships in the region, and we are looking forward to the fresh perspective she will undoubtedly bring to the strategic direction of Magnite.”
Bajaj said: “I’m looking forward to leading the team across Asia to evolve our strategic proposition in the market and create customised offerings, and of course to work together with agencies and brands in helping them build successful campaigns by taking advantage of Magnite’s unique omnichannel capabilities.”
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