Indian mining company Adani has launched an advertising blitz to gain public support for the controversial Adani coal mine.
The project is currently being slowed down as it awaits approval from the federal and Queensland government. It’s been a contentious issue for years, with protests across the nation being held against it because of both environmental concerns and the amount of taxpayers’ money involved.
Now, the company is changing tactics with a campaign asking for a ‘fair go’.
The ads are being rolled out across out of home, radio, social, print and 90 office tower elevators in Brisbane officers.
The ads ask the Queensland Government to ‘stop moving the goalposts’, with the message: “It’s time the Queensland Government gave Adani a fair go”.
Adani wouldn’t reveal the exact media spend and wouldn’t disclose the agencies it worked with for the campaign.
An Adani spokesperson said the company is willing to run the campaign for as long as it needs to.
Adani's 'fair go' campaign
Adani Mining CEO Lucas Dow argued that thousands of jobs are being held up as a result of government slowing down the mine.
“The government has said the project needs to stack up. It does. We would really like to see the State Government get behind us and allow us to get on with the task of delivering jobs for Queensland,” Dow said.
“With thousands of people knocking on our door for work, we’re stepping up our communications so that we can keep them up to date through the use of such things as billboards, radio and newspaper updates.
“The focus of our increased communications activities are designed to explain that for construction work to commence, we need the Queensland Government to give us clarity and certainty on what’s required to finalise our outstanding management plans, and also the associated timeframe.
“As with any project of this scale, the international market is watching closely and there’s no doubt the eyes of the mining world are focused on Queensland and Australia in terms of whether there is a flag here for sovereign risk.”
AdNews has contacted the Queensland Premier’s office for comment.
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