SBS director of media sales Adam Sadler will step down after a six and half year stint leading SBS Media.
Jane Palfreyman, SBS’ chief marketing and commercial officer, will assume temporary leadership of SBS Media over the coming months, while SBS goes through a process to recruit a replacement to Sadler.
Over this period, national sales manager for TV and digital Keiran Beasley; national manager for operations and digital product Lee Callagher; and national manager for CulturalConnect Kate Young will be elevated in their roles.
During his time leading SBS Media, Sadler was instrumental in market initiatives including SBS On Demand’s opt-out for advertising in certain categories and SBS’s Beyond 3% Initiative, which has helped grow media spend in the First Nations media sector.
Palfreyman said in recent years, the SBS Media team has made sure it always punched above its weight.
“A lot of that has been due to Sads and the SBS Media leadership team’s focus on crafting a successful strategy which put SBS On Demand at the heart of our commercial offering," she said.
“I want to thank Sads for his significant contribution to the business going back 15 years. He leaves SBS Media in very strong space with a world-class team delivering excellent outcomes for our clients.”
Sadler said SBS Media has truly been a force in the market in recent years.
“We have shown how SBS is a force for good at the intersection of public and commercial media and have led the market in the shift to digital video," he said.
“The senior team is in a really strong position and now is the right time for me to move on to new challenges.”
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