BRING agency, Universal Music for Brands, today announced the promotion of Adam Ireland to the newly created position of managing director.
Ireland, joining BRING in 2019 as general manager, has delivered award-winning campaigns with global recognition at Clios, The LIA’s and The Webbys.
Sean Warner, president of Universal Music Australia and New Zealand: “The agency is growing and driving tremendous value for artists and brand partners, so it brings me great pleasure to announce this promotion.
“Adam has been the lynchpin of the agency in a new era of marketing and I was fortunate to see this first hand at the inaugural BRING Artist & Brand Summit at Vivid last year. Under his leadership the agency continues to explore strategic and innovative ways to work with artists across all aspects of music.”
Ireland: “The DNA of any brand can be expressed in music and artists continue to embrace collaborative opportunities, so when you have brilliant creatives operating in that environment, they thrive, and our brand partners reap those benefits.
“Culture is created around us every day at Universal Music Australia – it’s literally our core business. It’s wonderful to see our clients continually surpass what they thought was possible and I'm thrilled that BRING has been able to successfully showcase so many brand campaigns leaning into music as the passion-point.”
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