Advertising technology company Quantcast has recruited PHD's former head of digital Peter Hunter as commercial director - among a slew of senior hires.
AdMaxim’s Chris Greenwood joins as group agency director and REA Group’s Darren Morton joins the Melbourne office.
Hunter spent three years at PHD, leading the digital team through a period of diversification, including PHD’s internal trading desk. Most recently he was the agency's national head of business planning.
"Our industry has never seen such change or complexity − success will come to those with the ability to evolve quickly and leverage this rapid change,” Hunter says.
Quantcast offers clients the ability to apply first-party data to digital and mobile, using predictive behaviours to find new customers across the internet.
Quantcast is one of many ad tech startups to join the Sydney scene in recent years. In the past 18 months it has grown headcount to 24.
There has been conjecture about a shake-up in the ad tech space, with many predicting consolidation across ad tech 'middlemen' as there are too fingers in the pie. The IAB estimates ad tech revenues represented approximately 55% of the programmatic money pot in 2014.
Earlier this year, Rocket Fuel's sales director Liz Adeniji left the firm to go back into publisher side not long after Rubicon Project's country manager Adele Hanzlicek exited.
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