Ad Standards has partnered with Australian-owned advertising intelligence platform Bigdatr.
The partnership will give Ad Standards access to Bigdatr’s advertising creative database, allowing the complaints handling body to quickly identify ads that are the subject of community complaints.
Richard Bean, executive director of Ad Standards, says Australians can be exposed to thousands of ads every day and obtaining copies of ads that are the subject of complaints can sometimes pose a challenge.
“Integrating Bigdatr’s comprehensive creative database into our operations will enhance the speed of ad complaint resolution and foster a more responsive and accountable advertising industry," he says,
“This partnership marks a significant step forward in our mission to ensure responsible advertising practices, and we thank Bigdatr for supporting us.”
Bernard Brkic, MD at Bigdatr, says providing Ad Standards with access to its platform underscores the company's commitment to revolutionising the advertising landscape and to supporting Australia’s advertising self-regulation system.
“We know how valuable our creative database is to our clients for competitor tracking purposes, and we’re pleased to be able to share this resource with Ad Standards where it will help to fast-track ad identification and streamline complaint resolution," he says.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.