Activation-led agency Activation Union has appointed Bree Mankin as managing partner, growth and client strategy.
Mankin will spearhead the agency's growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering results for clients.
With over two decades of experience, most recently as mankin has held senior positions across the APAC and ANZ regions for both independent and networked agencies.
She has collaborated with industry giants such as Unilever, Diageo, Coca-Cola European Partners, Procter & Gamble, L'Oréal, Penfolds, Asahi, Samsung, 7 Eleven, Bonds and more.
James Neale, CEO of Activation Union, said he is thrilled to welcome Mankin to the Activation Union family.
"Her exceptional leadership skills, coupled with her extensive experience and client-centric approach, make her the ideal candidate to lead our growth and client strategy efforts," Neale said.
"Bree's joining the team underscores our commitment to delivering unparalleled value to our clients and driving sustainable growth for our agency.”
Bree Mankin said she is honoured to join Activation Union at such an exciting time in the agency's journey, along with getting the opportunity to work again with James.
"I am deeply passionate about driving growth and creating impactful strategies that propel businesses forward," Mankin said.
"Activation Union's commitment to excellence and innovation aligns perfectly with my own values, and I look forward to collaborating with the team to unlock new opportunities and deliver exceptional results for our clients."
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