Jarrah Petzold.
Independent publisher Australian Community Media (ACM) has promoted Jarrah Petzold to chief marketing officer.
He joined ACM 18 months ago as director of marketing. Since then, regional and agricultural news subscriptions have achieved double-digit growth.
"I am grateful to take a greater role in the commercial side of our business,” he said.
“Looking ahead to 2025, I’m excited by our team, our strategy, and our purpose: connecting businesses with regional consumers and keeping communities strong, informed, and connected."
He has overseen the marketing strategy for the successful transformation of ACM’s Western NSW brands to a new “digital + weekend” publishing model, as well as the launches of new businesses including agricultural brokerage Farmers Finance Australia and the regional jobs platform ViewJobs.
"Jarrah’s experience and strategic approach will be an asset to this role. He has already proven himself as a transformative leader, and we look forward to seeing him bring that energy and expertise to ACM’s commercial strategy," said ACM managing director Tony Kendall.
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